WWE sold to Saudi Arabia's Public Investment Fund: Report

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WWE sold to Saudi Arabia's Public Investment Fund: Report

 

WWE sold to Saudi Arabia's Public Investment Fund: Report





World Wrestling Entertainment, Inc. has reportedly been sold to Saudi Arabia's Public Investment Fund.

The company will become private, according to DAZN reporter Steven Muehlhausen, who added that it is unknown whether founder and former CEO Vince McMahon, who recently returned to the company as executive chairman, will return as the head of creative.

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The report of the sale comes just hours after CEO Stephanie McMahon, Vince's daughter, announced her resignation from the company. She had stepped in following her father's departure as CEO earlier this year amid a sexual misconduct investigation. Stephanie McMahon's departure leaves Nick Khan as the sole CEO. Her husband, Paul "Triple H" Levesque, is the chief content officer.

Another report has stated that while the deal has been agreed to in principle, it won't be finalized until WWE notifies shareholders and other parties because it is a publicly-traded company.

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WWE has a history with Saudi Arabia, holding its Crown Jewel, WWE Live, and Greatest Royal Rumble events there in recent years. According to Front Office Sports, WWE has a 10-year agreement to hold two live events per year in the kingdom.

Saudi Arabia’s Public Investment Fund reportedly controls about $620 billion in assets, and the kingdom has been stretching its reach into the world of sports in recent years. In 2021, the PIF became the majority owner of English soccer club Newcastle United. Last year, it spent at least $2 billion to 

fund LIV Golf’s global challenge to the PGA Tour.


The whirlwind day of news surrounding the WWE may have ended with a bombshell.

Steven Muehlhausen of DAZN reported late Tuesday night that the WWE has been sold to the Saudi Arabia Public Investment Fund. The news came just hours after Stephanie McMahon stepped down as Co-CEO of the company, leaving the full-time job to Nick Khan. In the hours that followed, speculation over major imminent news surrounding the company swept across social media and Muehlhausen’s initial report capped it off.

This news comes less than a week after Lauren Thomas of the Wall Street Journal reported that WWE majority owner Vince McMahon was returning to pursue a sale of the company. The longtime owner had briefly retired last July amidst an investigation into allegations of sexual misconduct. In his absence, his daughter Stephanie McMahon had served as the co-CEO of the company with Nick Khan while his son-in-law Paul Levesque (Triple H) had taken control of the creative direction of the company.

Reports of the Saudi Arabia Investment Fund being one of the potential bidders began to surface in the immediate aftermath of McMahon’s return. That now appears to be the case according to Muehlhausen. As of now, it is unclear if the potential sale will thrust him back into a creative role within the company.

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